About
On Tha Rise is more than just a name - it's a movement!
Founded at the intersection of music and fashion, we are a recording label and streetwear brand dedicated to amplifying voices and styles that embody ambition, authenticity, and creativity.
As a recording label we champion emerging artists who bring raw talent and fresh perspectives to the culture. Our mission is to provide a platform where independent voices can thrive, blending innovation with artistry to create music that resonates globally.
Our Streetwear Brand apparel line reflects the same energy as our music—bold, unapologetic, and rooted in the grind. Designed for those who hustle, dream, and rise above, On Tha Rise streetwear is more than clothing; it’s a statement of identity and resilience.
Our Vision exists to inspire and empower. Whether through beats or threads, we celebrate the grind, the journey, and the rise of a new generation of creators.